Who WE ARE
A Company Built On Culture
FranklinCovey is the world leader in helping organizations achieve results that require lasting changes in human behavior, often the most difficult challenge any organization faces. When accomplished, it is also the most durable competitive advantage.
We provide content, tools, methodology, training and thought leadership, all based on a foundation of unshakeable principles and proven practices.
Our ultimate aim is to deliver not just incremental but also transformational results. Our expanding reach now extends to more than 150 countries, with over 2,000 associates working toward our common mission of enabling greatness in people and organizations everywhere.
“Everything about your company can be replicated, except its culture.”ROBERT A. WHITMAN, CEO
Robert A. Whitman
Stephen D. Young
A Letter From The CEO
The Challenge of Greatness
“Good” may be good enough for some, but most of us want more than that. Something inside us makes us want to be better than good. We want to be part of a team whose members, even years later, will be remembered for what they accomplished. We want to go for greatness! At FranklinCovey, our passion and mission is to enable greatness in people and organizations everywhere. To that end, we have studied the topic of great performance at perhaps an unprecedented level.
We have been privileged to work with thousands of organizations striving to achieve greatness. We have gone deep inside the operations of more than 500 of these organizations, examined and synthesized the data from more than 225,000 survey respondents, and worked with and analyzed more than 2,000 teams. We wanted to understand what constitutes great performance, what gets in the way of it, what conditions are necessary for it, and what a leader’s role is in achieving it.
As a result, we have learned a lot about the topic of organizational greatness and what does and doesn’t matter in getting there. For example:
- The “strategic hand” dealt to great performers was not materially different from that dealt to good performers. Great performers simply did more with the hand they were dealt.
- There are pockets of great performance in every organization, and the great performers didn’t typically have more basic know-how than good performers. Great performers were simply much more successful at institutionalizing what they did know. They were better at execution; better at reducing inconsistency and getting the middle 60 percent of their operations, core performers to operate at levels much closer to that of their top performers.
WHAT IS GREATNESS
While absolute financial or operating performance is often the only “measure of greatness” people look at, our research shows that great organizations always produce four key outcomes. These four outcomes produced by great performers are:
- Sustained superior performance. They succeed financially, or operationally, in both the short and long term and not just on an absolute basis, but relative to their market potential or the hand they’re dealt.
- Intensely loyal customers. They earn not only the satisfaction of their customers but also their true loyalty.
- Highly engaged and loyal employees. The people who work at great organizations are more than satisfied – they are energized and passionate about what they do.
- Distinctive contribution. They do more than “business as usual” they fulfill a unique mission that sets them apart from the crowd.
These four outcomes are measurable, unmistakable, and attainable by any organization.
THE REWARDS OF GREATNESS
- Perform 50 percent more profitably than their peers.
- Grow more than twice as fast as their peers.
- Win the loyalty of all stakeholders, which makes it easier to continue to win in the future.
Beyond these rewards, there is something deeper and meaningful. The reward that comes only to those who have truly paid the price to excel.
Chairman and Chief Executive Officer, FranklinCovey
Our Foundational Beliefs
- People are inherently capable, aspire to greatness, and have the power to choose.
- Principles are timeless and universal and are the foundation for lasting effectiveness.
- Leadership is a choice built inside-out on a foundation of character.
- Great leaders unleash the collective talent and passion of people toward the right goal.
- Habits of effectiveness come only from the committed use of integrated processes and tools.
- Sustained superior performance requires the
For general inquiries, please see the contact info below.
Front Desk: 1-801-817-1776
Toll-Free Numbers: 1-800-827-1776 or 1-888-868-1776
Contact us directly at i[email protected] or through our contact form here
For all help in regard to Planners: please contact Franklin Planners at 1-800-819-1812 or view their contact details here.
Press and Media
PUBLIC RELATIONS CONTACTS:
For public relations inquiries or for an interview with a FranklinCovey representative, please contact Debra Lund at her email below. If you are a member of the press and on deadline, you may contact either Debra Lund or Travis Rust, whose contact information is also below.
Debra S. Lund
Global Director, Corporate Public Relations
2200 West Parkway Blvd.
Salt Lake City, Utah 84119
Public Relations Manager
2200 West Parkway Blvd.
Salt Lake City, UT 84119